The Dreaded Junk Mail Folder And How To Avoid It

By John Miguel

Although email marketing is quite effective, it is sometimes hard to learn how to use it properly. For instance, how do you get a lot of email addresses for running a solid campaign? Find out how to market your products successfully via emails. Keep reading to learn about the best techniques. By using these tips, you can make sure your marketing strategy is successful.

If you'd like your emails to feel more personal, try mixing up your format every so often. If you always send out emails formatted in HTML, throw in a text only message to get your readers' attention. Create an emotional bond with your customers by making your message well written and by including personal touches.

You should send out your newsletter regularly, based on your target audience's typical schedule. Ideally, information about business related issues should be sent during the week, when it is most relevant. Newsletters with messages related to family or leisure activities are best sent on the weekends.

If you have put an opt-out link within your email, which you should, it is imperative that you accede to the wishes of the respondent immediately. It is easy to think you are not adhering to their wishes, when they continue to receive emails after the opt-out has been used.

A follow-up email including an endorsement is a great idea. Add a statement within the message which would inform them of any benefits they could expect right now. Provide a link at the end to make it easy for them to order.

You should know that an email previewing feature allows users to see the pre-header of your email without opening it. A pre-header includes the very top line of text in the email body. Some email clients like Gmail display this initial text right after the subject line, and it's an effective way of getting the reader's attention.

Target your audience. Think of a way to entice them to have their friends join. Always include a subscribe link in your email; hopefully people will pass it on to their friends who might have an interest in what you have to offer. This allows your database to grow organically.

Sending out quality email is a part of establishing a good image for your brand. Design a great template that will enable you to show off your company's logo, along with any special colors or fonts that you display prominently on your business's website. This fosters brand recognition among your subscriber base.

Email marketing can help grow your business in an easy and affordable manner. Do not waste anymore time if you are not using this technique yet. Use what you've learned here to build a sound strategy that boosts your sales exponentially.

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Anti Spam For Businesses - Four Benefits of Using Spam Filtering

With the exception of spammers, it's hard to find anyone who feels positive about spam, which begs the question: why don't spammers channel their energy into more legitimate marketing efforts? The fact is: if spam didn't accomplish its goal, it wouldn't be around. Somewhere out there, there are people who make life worthwhile for spammers.

But unless you're one of them, you're probably willing to do almost anything to keep your email spam free, especially if you own a business. For personal computer users, improperly addressed spam can be an annoyance. But for businesses, spam can sabotage timeliness and efficiency of operation. If you run a business and rely on browser-based spam filters, chances are that you could use an upgrade in spam filtering as offered by a managed IT service.

The Advantages of Bayesian Spam Filters

Below, we look at four benefits that businesses realize when they opt for spam filtering through an IT services provider.

Greater Cost Savings Than Internal Spam Solutions

To get the same level of protection that's offered by SaaS spam filtering, you would have to implement an internal spam filtering system, which involves the following costs: hardware and software, system implementation, system maintenance and system upgrades. Spam filtering on a SaaS model eliminates these costs, instead presenting customers with an affordable, fixed monthly fee that's commonly offered on a pay as you go basis. The fixed fee means that there are no hourly charges for spam related items, system configuration of system troubleshooting.

Significantly Improved Bandwidth

Many people don't realize that spam can chew away at their Internet bandwidth, even when it's filtered by a browser-based solution. SaaS spam filtering keeps spam from entering your Internet connection. When your email passes through an IT service's secure data center, the spam is filtered away as legitimate email passes through. In many cases, businesses mistake the slowness of their Internet activity for a problem with an Internet provider or even their computers, when the real problem is using a browser-based spam filter.

Tips For Beating the SPAM Filters

Significantly Reduced Downtime

As if the cost of internal spam filtering weren't bad enough, internal spam filters also have a reputation for being out of service between 4 and 8 hours when they suffer a problem, during which time hundreds of emails can flood a company's network, Outlook and Blackberries. While 4 to 8 hours might not sound like much time, it can feel like an eternity if your business relies on email communication and has to sort through a sea of spam to find legitimate emails.

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Spam Filter Services What Can They Do For Your Company

From a consumer end, spam is often perceived as poorly targeted marketing attempts by overeager businesses. For example, when you check your email, you might find mailings about the importance of treating high blood pressure with a certain medication, even though you're 28 and in perfect health. So, why do these mailings keep showing up? Chances are that the spam results form your visiting a healthcare or wellness website, which was detected by spyware that was planted on your computer through-you guessed it-opening a spam mailing.

Once on your computer, the spyware that leads to spam can track your web activity, which explains why you receive high blood pressure alerts when all you do is visit a few websites that focus on healthy living. From a spammer's end, the reasoning is this: if a person is visiting wellness websites, they might be trying to account for a health problem, and high blood pressure is a problem for millions of people.

In many cases, people simply delete spam mailings or activate a spam filter in their browser, which often works fine for consumers. But for businesses, spam-especially adware that forces computer users to navigate away from their homepage-can pose a big problem concerning timeliness and efficiency; not to mention that a large volume of spam can significantly decrease a company's Internet bandwidth.

To avoid these problems, many companies opt for a managed spam control service that's offered on a software as a service (SaaS) model, as opposed to an internal software solution, which requires several expenses that SaaS does not, including: software and hardware cost, system installation costs, system maintenance costs and system update costs. With SaaS spam filtering, companies pay a fixed monthly fee that is often offered on a pay as you go basis.

Spam filtering can also be packaged with other IT needs, such as firewall security, virus protection, remote system access, systems integration and data backup solutions. In some cases, companies rely on on-site spam filtering applications in the name of cost savings, which is risky at best.

If an on-site spam filter experiences a technical difficulty and shuts down while the problem is diagnosed, spam could flood a company's network, Outlook and Blackberries, resulting in hundreds or more spam messages day. If your company relies on on-site spam filtering applications, it might never experience the situation above.

But if it does, an entire day's communication by email can be brought to a near halt, as the average time to resolve an on-site spam filtering issue is between 4 and 8 hours. Over 90 percent of all email is spam; and to keep your company's bandwidth and email communication free of its clutches, contacting a managed IT solutions firm about spam filter services is the best choice.

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